With your qualitative research in hand, you can start to distill your conclusions into examination ideas. Consider them as being a kind of speculation about your brand: “people today respond effectively to our messaging about X products/services,” or “men and women don’t believe that our promises about our benefit proposition.” This offers you one thing to check when you start your quantitative research.

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Achievability: Although you’re aiming significant, make certain the marketing target is feasible, given your obtainable means and restrictions. Aiming for just a 20% boost in e-mail list subscribers about six months is more practical than a a hundred% increase in one month.

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